I’ve been told that if I were in any other business I’d be a multimillionaire by now. People seem to think my ideas are brilliant, but that executing them in music is like going into a crap shoot. What it all comes down to is marketing tactics. It’s getting the right eyes and ears on the product you’re marketing. There’s no doubt from many of my friends that I do a lot to market the music I create.
In the past couple of days, I’ve come to the realization that I need to tweak the tactics I use in marketing music. This comes from listening to someone who is also a musician that has a similar past to mine, he’s had major label deal offers and things went south. Yet instead of sticking it out in music, he took off into other ventures and learned marketing – then returned to music and has made it work for him. That’s assembling the right marketing tactics and making it work for him, rather than against the grain.
I remember one late night chat session with someone who heads up a large songwriter’s organization. We’re talking about 3 a.m. in the morning type of chat. One where I was told flat out that he knew several people who could make a major difference in my career and all of whom were following what I was doing. The word was, I had all the pieces of the puzzle but they weren’t assembled in the right order. At the time, I did the bull-headed thing and huffed about it and ignored it. About a year later, I realized yup, they’re right. Since then it’s been working on putting myself against the majors to compete what I felt was their “level” of awesomeness.
I certainly accomplished that. However, I’ve now learned that even they are wasting efforts in how they approach their marketing tactics. My new pill of perfection, or pursuit thereof is going to be an interesting experiment. Let’s say that should it prove to be the turning point I’ve been working on, I will most certainly share it. But like most things, I need to make sure it works before I actually endorse it.
Enough about that… I need to show off someone’s song and today that song is: All The Good by Lisa Jaeggi. My first impression on it is that it reminds me of the artist that was made popular when her music was used in an iPod commercial. Yael Naim. It’s got some quirk. It’s got some groove. It’s got some repetition. It’s got some flavor. As you can see from the video It’s got some color and some super sharp HD value.
I don’t know what Lisa’s marketing tactics are. I do know that she came to my attention via her PR people. In a way that’s how I hear of lots of music. Not only due to being inside the industry but also because this blog has lots of PR people handing me stuff to hear. That’s considered an old school method. Yet it works. Mostly because I’m in the mix of it. However, I wonder how far reaching the rest of her marketing tactics are. That’s a good question.
Enjoy the song and look for All The Good going on around. Love it? Buy it!